Goodwill and your business:
Goodwill is an intangible asset and can be anything like Trademark, Copyrights and Patents. Calculating the value of Goodwill is not a difficult thing if your intangible assets are protected through the patents and trademark.
Words, pictures, symbols or combination of these three things that is used on a large scale to distinguish services or goods of one company from another.
Aims on protecting any literary, dramatic, artistic or even musical work. Different tools that are used in order to promote any business are also part of this group.
Creating any type of new technology or improving any already existing technology that is known as invention.